Fall for France

Sometimes life brings you full circle. Last spring I was invited along with Leah Walker, by the France Tourism Board Rendez-vous en France, to join their annual campaign in which they highlight and promote select cities in France. In my many years as a print producer in New York, (in which field I still work from time to time), I often traveled to foreign locales, managing campaigns for various advertising agencies. This time however, my role was as blogger and social media marketer. Wow, no production work! Though I was more than happy to assist whenever needed. The campaign, shot by talented photographer Braden Summers and assisted by a well curated crew stemming from all over the globe, began on the rooftop of Galeries Lafayette in Paris. Some of the best views of the City of Lights!

FallForFrance2015-Paris_Rooftop_V3_LowerRes-

Braden and crew continued from Paris to Poitiers, Nice and Marseille before I caught up with them in Dijon. What a magical city filled with history, wine and of course mustard. Read more about my Dijon adventures here.

Pâtisserie-Dijon

Our next and last stop on the France tour was Reims, the land of champagne. After a private tasting at the famous champagne house Taittinger, Leah and I joined the group for the final day of photography. Our last scene took place at a gorgeous private home with a grand picnic a la Française. You can even spot me running off in the distance with Sophie Holubinka, Project Manager of the Fall for France campaign from Atout France.

Pique-Nique-Reims

For those heading to Miami Art Basel next week, stop by the France Pavilion to discover this years stunning traveling photo exposé of “Top French Cities”. The campaign can also be viewed here. Or better yet, come to France!

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